As you have all come to
realize United Notary Association of America (UNAA) proudly presents you with a new
theme every month. With January out of the way, we all have a feeling
of what this year is going to bring; less than perfect interest rates,
meaning less signings and more competition. Some feel that the New
Notary Signing Agents coming into the market everyday takes yet one
more client away from them. Having said that, 'Marketing' should kick
into high gear if we plan on continuing our business growth and or to
stay in business at all.
On the left hand menu, you will see a button titled "Public Library". After
you have clicked on "Public Library" you will notice two additional
options directly beneath that. The second of the two titled "Marketing Strategies" is
the one I would like to bring to your attention. We have spent a great
deal of time and effort in putting together some ideas for all Notary
Signing Agents who are serious about what we do. These Marketing
Strategies will not only help the New Signing Agents start a business
but will help the experienced Notaries grow their Signing Agent
business as well. I have been developing websites for a few years and
yet every week I spend hours and hours researching the internet on new
development techniques, as well as design and how to more effectively
develop and market these websites. Sure I can hire companies to market
them for me and spend hundreds or even thousands of dollars every month
on each website but with a little effort I can do this on my own. The
point we are trying to bring to you is even if you have the most
successful business anything from Notary Signing Agent to a Law Firm or
from a convenient store to a large shopping mall, you need to MARKET
your business to remain successful. Where would IBM be today if they
had stopped coming up with new marketing techniques after they made
their first million?
Marketing
firms around the world try to hire the best of the best to remain
competitive in the market, and when the best marketer stops coming up
with new and innovative ideas, a new person is standing in line to
replace him/her. The United Notary Association of America is here now in the
hopes of bringing forth some ideas to help you grow your Signing
Agent Business. Some of these ideas are new and innovative and others
are just old but great ideas.
Having received many emails in the past few months requesting help or
just asking why is business so slow we decided that we would put our
best foot forward and make an effort to answer these questions in
explicit detail and share it with the rest of you that didn't realize
that this is what this association (United Notary Association of America) is here
for. To help you grow and become a success in your endeavors.
Now we all know that marketing is a pain and at times can and will seem
like a waste of time because we don't always see the fruits from our
efforts immediately, but they do eventually come in. Time and patients
will make the world of difference.
I am going to begin our marketing topics with a thought that needs to remain with you from here on. "If I sign up with 5 to 10 new companies every week, I am bound to get some calls eventually". Yes,
eventually you will get calls but how many calls will you get and how
long will it take before you get your first call? There is a very good
chance that you may not get a call for several weeks or even months and
then when you do get your first call, how long before you get your next
call. A member of the United Notary Association of America contacted me some time
ago to ask for advice. Her dilemma was that she had gotten into this
business well prepared. She was well versed on the subject of Notary
Signing Agent and well prepared financially for a long drawn out state
of no business. She read on many websites, forums, chat boards etc that
she needed to do her research and sign up with as many companies as
possible in order to build her business. Having done so and never
stopping her efforts of signing up with these companies she could not
figure out why she was not getting calls. My question to her and to
everyone doing the same thing is this: "What are you doing any
different than the other 2,000,000 Signing Agents?" Chances are
"Nothing". We have all been directed to sign up with at least 200
companies and once you have signed up with those 200 companies then
start signing up with 3, 5 or 10 companies a week. All I have to say to
that is "Great Idea" if only a few of us were doing this. With every
Notary Signing Agent doing the same thing, you can imagine the number
of new Signing Agent applications companies are getting every day.
What have you done any different than the rest of the Notaries to
make YOU stand out? We have put together some ideas that may help you
with your efforts in building your business.
I will begin with one idea to help your thought process of 'what you
can do to go above and beyond what you are currently doing on a
day-to-day basis; "Marketing and how you can stand out from the rest".
This one is quite "Easy" and I am surprised that nobody is doing it. We are told every day how "Easy" it can be and how "Easy" it really is. If you haven't already figured out how "Easy" it is then I don't know if I should tell you. But I will, because it is so "Easy”.
Contact
the company you are signing up with and talk to a scheduler, the person
who will actually pick up the phone and call the Signing Agent. Get
their mailing address as well as their contact information and let them
know you will be sending them your information. If you already have a
relationship with a scheduler this "Easy"
effort will work as well and go quite far especially if they use more
than one Signing Agent in your region. Now get this mailing
information from 10 or 20 companies and schedulers, then go to Staples
and buy 10 or 20 "Easy" Buttons
and 1 sharpie. Yes it will cost you $50 or $100, but think of the
impact. Simply write your name, phone number, state and email address
on the button. You can also purchase clear labels and print your
contact info and stick it on for more professionalism and more
information. Now send your information as well as the "Easy" button to your new Client. You can bet that the "Easy" button
will not be thrown out and will be kept on this persons desk at all
times. What better way to be considered for business than to be allowed
to sit on a scheduler’s desk day in and day out waiting to be thought
of and or considered for work.
- Trip to Staples $2.00
- Easy Button $6.00
- Sharpie $0.99
- Effect of marketing Priceless
I am sure many of you have considered the effect this will have if the
scheduler receives 5 of these buttons? If there is more than one
scheduler in the office then you have no worries, these buttons will be
shared with team members. This Idea can and many others will work, just
be creative. Find something out of the ordinary that your clients will
like and want to keep and make sure you don't forget to put your
information on it
Good Luck on your new "Marketing Strategies" if you have comments or
would like to share your own strategies, please feel free to send them
to
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
. We look forward to hearing from you.
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